YouTube-Funded Shut Up Cartoons Reaches 1 Million Subs, 100 Million Views But Smosh looking to rely less on Google platform
- Adweek: How hard is that to manage? Because at some point, there are seemingly an endless number of outlets.
- Barry Blumberg: We have a phenomenal edit team and social team. We really want to be where the youth of today are and that's all these places. And that means putting out 50 pieces of content a day in some cases. You might have 10 posts on Facebook, 30 tweets, a few posts to Tumblr and Pinterest.