liz teschler likes

YouTube-Funded Shut Up Cartoons Reaches 1 Million Subs, 100 Million Views But Smosh looking to rely less on Google platform

Wed, 12 Jun 2013 11:24:02 -0700

Adweek: How hard is that to manage? Because at some point, there are seemingly an endless number of outlets.

Barry Blumberg: We have a phenomenal edit team and social team. We really want to be where the youth of today are and that's all these places. And that means putting out 50 pieces of content a day in some cases. You might have 10 posts on Facebook, 30 tweets, a few posts to Tumblr and Pinterest.

Happy hug your cat day! #hugyourcatday #catsofinstagram...

Tue, 04 Jun 2013 18:36:05 -0700

Happy hug your cat day! #hugyourcatday #catsofinstagram #bluetortie #bluetortoiseshell

Photo

Fri, 05 Apr 2013 16:29:07 -0700

SXSW 2013!

Wed, 27 Mar 2013 17:51:52 -0700

A few weeks ago I had the privilege of attending the South by Southwest Interactive festival in Austin, and as always… it was amazing.

Among a flurry of meet-ups, parties, and never ending tweets I attended a few noteworthy panels/discussions and discovered a few new apps worth your while.

ENJOY:

SXSW 2013 | App & Site Discoveries

Nestivity – Community engagement platform that allows you to organize and engage your Twitter following off of and outside of Twitter, directly on your site.

WeVideo – Cloud hosted video editing software. 3 months free: http://wevideo.com/sxsw

Green Throttle - Bluetooth wireless controllers connect with your Android device to turn it into a gaming console.

Woisio - TV like experience for video where users program 15 minute slots of time on predefined “channels.” Users vote for good curators, giving curators “coins” to redeem for more 15 min blocks. Very interesting concept – a bit like Turntable.fm.

Gigg Mobile App – iOS & Android - “Say it with Music” – Share “lyric” posts to Facebook and Twitter. Upload a photo (optional), search for a song – lyrics auto populate for you to share within the post alongside a preview clip of the song.

Beam – WORK ROBOTS.

Grafic.me – iOS app - grafic is an app that allows you to easily create a magazine like blog with only a smartphone.

Recood – iOS app - “Instagram” for video – includes filters and motion effects to layer on top of video clips

PplConnect – Andorid app - Your “virtual smartphone” – gain access to your smartphone and its features through any web-enabled device

FabCafe - Excited about 3D printing? Think going to a café to use a 3D printer sounds like a cool idea? This team from Japan is starting a movement to turn every person into a “maker.”

Living Rooom - LIVING ROOOM is a new type of job experience platform for kids. Assign/task household chores through an app that applies gamification/reward layers.

Palm Top Theater - “Case” for your iPhone/iPod that allows you to play 3D videos. Videos must be formatted for Palm Top Theater playback. Bjork released her newest music video formatted for this technology.

Guessagram - Guessagram is a guessing game that incorporates your friends Instagram pictures.

Mico by Neurowear - Mico frees the user from having to select songs and artists and allows users to encounter new music just by wearing the device. The device detects brainwaves through the sensor on your forehead. The app then automatically plays music that fits your mood. (PS I TRIED THIS!)

Between - A social network of 2. Between is a beautiful space where you can share all your moments only with the one that matters.

Napk-in - Yelp-like food rating service, but based around rating and sharing specific dishes/flavors/cuisines vs. restaurants and locations.

3D Printing – Cubify, Makerbot

Can’t Decide? Crowdsource an answer – Askie or Rangl

Hater – Thumbs down!

Oh, and I also saw Shaq at the SXSW Tradeshow:

SXSW 2013 | Noteworthy Panel Takeaways

Can’t Buy Me Like

A guide to doing business in the “relationship era” by authors of Can’t Buy Me Like, Bob Garfield and Doug Levy

Companies that care about something bigger than selling their products sells more of their product. “Firms of Endearment” outperform above and beyond brands/businesses that only focus on bottom line. Consumers admire and trust these companies for their honesty, transparency, and reliability
Purpose is what the company believes, stands for. Have a purpose to get out of bed in the morning… Work towards what you believe, vs. “bottom line”
Brand purpose does not need to unique, but it does need to be overarching and TRUE
Trust, purpose, belief, and authenticity are the fundamentals of relationship marketing; Sustainability happens when consumer brand love replaces advertising
Brands must consider the shared space, the shared passion between brand, consumer, & community. Identify shared passions and make that your purpose. Ex, Secret’s campaign to bring Womens’ Ski Jumping to the Olympics

Is Social Media Making Us Sick?

Study & findings: http://www.slideshare.net/AbelsonTaylor/sxsw-panel-is-social-media-making-us-sick

Is social media making us sick? Probably not. What social media does is amplify current life experience. It makes both positive and negative experiences more pronounced for heavy users. The only difference between misrepresentation in social and in real life is amplification.

The Sweet Science of Virality: You Are Bad At It

Social sharing optimization from Upworthy. Presentation: http://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral?c=sxsw

Great content + good packaging + timing = go viral. Viral = High clicks per share and high shares per view. You need GREAT content AND packaging.

Frame content thru headlines - drive traffic with headline packaging. Upworthy writes 25 headlines for every article before publishing.
Social media headlines need a curiosity gap to get users to click through. Stumped? Invent a word.
Novelty gets clicks and sparks curiosity

Social is the starting point: Where is your audience? Go to them… Don’t expect them to come to your website to learn about new content

Conversation happens in social, NOT in comments: 2k decentralized micro conversations > 1 centralized conversation on your site
Be conversational with your content. Engagement as utility – sharing your content says what the user wants to say/express in a more eloquent way

DON’T target your fans on Facebook. Frame your content for your fans’ friends so when your fan clicks and creates a feed mention, the 2nd order fan (their friends) will also click

The Big Power Shift in Media – Jonah Peretti, Buzzfeed

Fantastic talk – I’d highly recommend listening to it yourself! https://soundcloud.com/officialsxsw/the-big-power-shift-in-media

Social is becoming the new starting point for content

“Bored at Work Network” is shifting to mobile à“Bored in Line Network.” Buzzfeed now does 45% mobile traffic. Your content MUST work on mobile to thrive

Social is a way of thinking. There are no “tricks” to go viral. You need to shift the mindset from the point of creation

The biggest misconception about viral: Quality is all that matters
You need to spend 50% of your time on the idea and 50% on how to spread it. Not 95% / 5% (which is the usual way)

Content is about identity. People share things that communicate something about themselves

Content is about touching identity. Less people may “get” something, but the ones that do are highly motivated to share

Don’t post things people are embarrassed to share : On the flip side, although people may want to read that article about a celebrity sex tape (or similar ilk), they’ll be too embarrassed to let their friends know that they did.

Shareability is not about the informational value, but about the emotional connection

It’s not about the content it’s about how the content makes you feel and connects you to others

How can silly + serious coexist? It humanizes content, just like people aren’t either/or

The answer is that publishing is now a Paris Cafe - you can read the paper, but sometimes you pet the cute dog.

Think social when creating content:

Have a heart. Think about emotions.
Content is about identity. Relate to your audience
Capture the moment. Adapt to the situation.
Cute animals deserve respect.
Humor is inherently social. Humor is inherently social. Not the only thing. Not everything viral HAS to be funny, but it’s effective. When you’re laughing with people, you feel closer to them.
Nostalgia is social, too
So are human rights

Takeaways:

Have an idea and a way to spread it
Different content spreads on Google vs. Facebook (understand your platform)
Stay close to what makes us human – humor, empathy, “the Paris café”
Social is a way of thinking – no tricks – be human

Matthew Inman Keynote

Insights about life & crowdfunding from The Oatmeal: https://soundcloud.com/officialsxsw/matthew-inman-keynote-sxsw

Basically, a lot of this:

SXSW 2013 | Bonus! Music Discoveries

I lucked out by being able to catch a few music performances while in Austin, my favorites being Allah-Las, Local Natives, and The Joy Formidable!

Photo

Fri, 25 Jan 2013 17:41:53 -0800

my first professional vine… Exclusive! The @onedirection boys did a dance in our studio...

Fri, 25 Jan 2013 16:41:28 -0800

my first professional vine…

Exclusive! The @onedirection boys did a dance in our studio today. #1D #Magic vine.co/v/b52IJOMtEFI
— Teen (@teen) January 26, 2013

Tweeting with @Nasa!

Wed, 19 Dec 2012 10:56:45 -0800

Tweeting with @Nasa!

Shut Up! Cartoons picked for AdWeek’s Hot List 2012:...

Mon, 03 Dec 2012 12:42:44 -0800

Shut Up! Cartoons picked for AdWeek’s Hot List 2012: Digital Winners #nbd

"We should know better than an algorithm what those who like us actually like. It may well be that..."

Mon, 19 Nov 2012 17:39:31 -0800

“We should know better than an algorithm what those who like us actually like. It may well be that it’s a passive relationship. Maybe they just want to see the scores at the end of every quarter in a Mavs game. Maybe they want to know what show is playing right now on AXS TV. No one expects them to like, comment or share any of this. It’s just an information source. And can I just say that its really weird when Mavs end-of-quarter scores show up out of order. That’s how smart the algorithm is.”

- Sums up my current feelings about #facebook pretty nicely… via Facebook Needs To Accept That It’s Just A Time Waster

"Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World Media company looks to extend..."

Thu, 15 Nov 2012 11:51:38 -0800

“Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World Media company looks to extend its games reach on YouTube”

- Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World | Adweek

And here we are again. #myspace

Mon, 05 Nov 2012 18:41:53 -0800

And here we are again. #myspace

I realized while reading this that I have been on Facebook for 8...

Sat, 06 Oct 2012 11:15:45 -0700

I realized while reading this that I have been on Facebook for 8 years. A lot of my life is documented there… Weird and wow. #facebook (Taken with Instagram)

ClevverTV Joins YouTube's Billion Views Club

Tue, 14 Aug 2012 11:02:22 -0700

ClevverTV Joins YouTube's Billion Views Club:

#NBD ;)

look! @krogzilla in print @variety (Taken with Instagram)

Wed, 25 Jul 2012 16:24:19 -0700

look! @krogzilla in print @variety (Taken with Instagram)

The YouTube Google+ integration begins...

Wed, 25 Jul 2012 11:00:21 -0700

The YouTube Google+ integration begins... :

Can Real Names on YouTube End Nasty Comments?

"Youth media company Alloy Digital has acquired partner Clevver Media"

Mon, 18 Jun 2012 16:59:38 -0700

“Youth media company Alloy Digital has acquired partner Clevver Media”

- Alloy Digital Acquires Major YouTube Partner Clevver Media

(via Video habits of millennials - latimes.com)

Mon, 18 Jun 2012 12:59:54 -0700

(via Video habits of millennials - latimes.com)

This month marks 2 years with Alloy… and also the longest...

Mon, 18 Jun 2012 10:32:04 -0700

This month marks 2 years with Alloy… and also the longest I’ve ever been in a job/with one company! Wow… I feel like I’m still just getting started.

Can’t we all just get a sandwich? (via Miracle Whip...

Fri, 08 Jun 2012 12:52:01 -0700

Can’t we all just get a sandwich?

(via Miracle Whip Debuts Mock PSAs in ‘Keep an Open Mouth’ Campaign | Adweek)

"Dating Rules ranks as the best-performing shortform series on Hulu to date; during its first week it..."

Fri, 08 Jun 2012 09:23:53 -0700

“Dating Rules ranks as the best-performing shortform series on Hulu to date; during its first week it served as the No. 1 most-watched show and No. 6 most popular video on YouTube.”

- ‘Vampire Diaries,’ ‘Modern Family’ Stars Join Alloy’s ‘Dating Rules’ (Exclusive) - Hollywood Reporter