![Measuring the Business Impact of Social Media [INFOGRAPHIC]](http://25.media.tumblr.com/tumblr_lymlx3bOW41qhsxv8o1_1280.png)
top ten social media sites 2008-2011
shift the conversation from advertising to cultural relevance.
Burnett, ATV8 Integrate TV With Social Platforms
The maker of CBS’ “Survivor” and NBC’s “The Voice” has partnered with ACTV8, which delivers what it calls a “complete global media integration platform” — Internet, social, and mobile.” The company claims to create a televised world where “viewers won’t skip branded messages and integration.”
Anyone with an iPad, iPhone or Android can watch favorite TV shows while sharing their experience. The platform synchronizes a user’s mobile device or tablet to any live or recorded video broadcast. It provides interactive content about the show, as well as connections to Facebook and Twitter.
This is ticking the box of being relevant to our key customers. #02santa
Making stardom accessible
For teens, Facebook is all about the social circles: they set up an account and from there they start making and, in some sort, collecting new friends from all sorts of social circles. In other hand, national, international and often local celebs remain out of reach for teenagers on Facebook and they never seem to interact with them outside the celebrity’s’ fan page.
On YouTube, however, the “flat” and simple hierarchy of information and profile pages make every user more or less equal: no barriers, no blocked profile pages and no need to send friend requests: every user can comment and write to every user, and when it comes to local and national celebs, that kind of unmediated interaction is greatly appreciated by teens.
Brands Create Exec Roles For Social Media | ClickZ
my next job.
