Burnett, ATV8 Integrate TV With Social Platforms
The maker of CBS’ “Survivor” and NBC’s “The Voice” has partnered with ACTV8, which delivers what it calls a “complete global media integration platform” — Internet, social, and mobile.” The company claims to create a televised world where “viewers won’t skip branded messages and integration.”
Anyone with an iPad, iPhone or Android can watch favorite TV shows while sharing their experience. The platform synchronizes a user’s mobile device or tablet to any live or recorded video broadcast. It provides interactive content about the show, as well as connections to Facebook and Twitter.
