The maker of CBS’ “Survivor” and NBC’s “The Voice” has partnered with ACTV8, which delivers what it calls a “complete global media integration platform” — Internet, social, and mobile.” The company claims to create a televised world where “viewers won’t skip branded messages and integration.”
Anyone with an iPad, iPhone or Android can watch favorite TV shows while sharing their experience. The platform synchronizes a user’s mobile device or tablet to any live or recorded video broadcast. It provides interactive content about the show, as well as connections to Facebook and Twitter.
TV Ads Get Interaction with IntoNow iOS App: Stepping Stone to Widespread Internet-TV Adoption? Source: TV Ads Get Interaction with IntoNow iOS App: Stepping Stone to Widespread Internet-TV Adoption?
Have you ever used an app like Shazam? It’s some amazing stuff right? Well IntoNow does the same thing. It listens to TV programming and determines what it is. In this case, when it tags the Pepsi MAX commercial, the user is able to get the coupon code. The first 50,000 tags get the coupon which is instantly available on the iOS device and redeemable at Target and CVS. Basically it’s just a bar code to scan as a coupon.